3/24/08

iMedia

Widely accepted as the "best alternative" to the ad:tech shows, the iMedia Summits offer a more intimate experience. The iMedia events are focused on helping brands and agencies connect or highlighting breakthrough technologies that will aid the evolution of online marketing.

Having just returned from the Breakthrough event in Palm Springs, I'm reminded of how quickly our business has grown in the past twelve months--Interpolls was founded in 1999, Eyewonder was founded in 1999, and Pointroll was founded in 2000... We've been at this just under a year and mediaFORGE is well established as one of the few "conversational marketing" technology companies. By distributing widgets from banner ads for large online e-retailers (e.g., Overstock.com, Backcountry.com, Dogfunk.com...), we've staked our claim as a contributor to the evolution of display media.

When we publish our latest case study that highlights the results from the Overstock.com banner-widget campaign, I expect to receive additional attention from brands and agencies seeking to improve the efficacy of their display media.

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